Important Notice to Consumers: ASIC Crackdown on Lead Generation Services
ASIC has launched a review into financial advice businesses using lead generation services and published a list of entities involved since 1 July 2024. The review targets practices that may improperly encourage superannuation switching. ASIC has stated that inclusion on the list does not imply wrongdoing.
ASIC has commenced a review to identify financial advice businesses that use lead generation services, to understand the nature of these arrangements and where appropriate, take disruptive or enforcement action. As a part of this review ASIC has published a list of known entities on the MoneySmart website which identifies a list of known entities involved in lead generation, those acting as referral partners, and advice licensees or corporate authorised representatives that have acquired leads, since 1 July 2024.
ASIC stated in their notice that the review has been commenced as a part of its ongoing program of work to address practices that inappropriately or unnecessarily encourage consumers to switch their superannuation.
The following is a list of entities which ASIC has identified as a business, website, authorised representative, financial adviser and financial services licensee involved in lead generation, acting as referral partners or engaging the services of lead generators throughout the course of this review since 1 July 2024.
The naming of the entities in this list should not be construed as an indication by ASIC or Financial Dispute Legal that a contravention of the law has occurred, nor should it be considered a reflection upon any person or entity.
While this information relates to the period from 1 July 2024, some entities included in this list may have ceased involvement in lead generation activities by or after the date of publication.
Known Entities Involved in Lead Generation or Acting as Referral Partners
- 50Inclusive Pty Ltd
- 62 Monash Road Pty Ltd
- The Able Investor
- www.theableinvestor.com.au
- Certainty Wealth Group
- Acquirely Pty Ltd (Digital marketing agency)
- My Superannuation Compare
- Big Dog Marketing Pty Ltd
- Superannuation Services Australia
- www.bdmarketing.com.au
- Check My Super Pty Ltd
- Check Your Super Pty Ltd
- Centsible Pty Ltd
- Embr Group Pty Ltd (Digital marketing agency)
- Super Performance Review
- FP Partners Pty Ltd
- First Point Partners / Financial Guidance Hub
- www.fppartners.com.au
- www.financialguidancehub.com.au
- Lead Wise Pty Ltd
- My Money Mentors Pty Ltd
- My Super Checkup
- www.mysupercheckup.com.au
- My Wealth Hub Pty Ltd
- Simply Supa Pty Ltd
- Sleep Motion Pty Ltd
- My Super Checkup
- www.mysupercheckup.com.au
- Smart Life Choices Pty Ltd
- Super Experts Pty Ltd
- Super Scanner Pty Ltd
- Superannuation Specialists Australia Pty Ltd
- Superannuationplus Pty Ltd
- Inspect My Super
- www.superannuationplus.com.au
- Ulist Pty Ltd / Uleads (Digital marketing agency)
- Ventas Capital Pty Ltd
- Ventas Advisory / Ventas Property Advisory
- www.ventasadvisory.com.au
Advice Licensees or Corporate Authorised Representatives That Acquired Leads
(All added on 18 February 2026)
- Apex Financial Advisors Pty Ltd
- Corporate Authorised Representative of MiPlan Advisory Pty Ltd
- www.apexfinancial.net.au
- Clear Sky Financial Pty Ltd
- Corporate Authorised Representative of Interprac Financial Planning Pty Ltd
- www.clearskyfinancial.com.au
- Donmont Capital Pty Ltd
- Corporate Authorised Representative of Interprac Financial Planning Pty Ltd
- www.donmont.com.au
- Focused Financial Advice Pty Ltd
- Australian Financial Services Licensee
- www.focusedfinancial.com.au
- ACN 676 370 380 Pty Ltd
- Formerly Future Vue Financial Planning Pty Ltd
- Former Corporate Authorised Representative of Interprac Financial Planning Pty Ltd
- www.futurevuefp.com.au
- Greystone Wealth Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.greystonewealthcapital.com.au
- Honeywell Capital Pty Ltd
- Australian Financial Services Licensee
- https://honeywellcapital.com.au
- JDX Wealth Group Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.jdxwealthgroup.com.au
- LAC Holdings (Aust) Pty Ltd
- Corporate Authorised Representative of Dirigere Advisory Pty Ltd
- https://vortexfinancialplanning.au
- Lifesuperplan Financial Services Pty Ltd (Trustee for Lifesuperplan)
- Corporate Authorised Representative of Synchron Advice Pty Ltd
- www.lifesuperplan.com.au
- Limitless Wealth Group Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.limitlesswg.com.au
- My Advice Hub Pty Ltd
- Corporate Authorised Representative of Australian National Investment Group Pty Ltd
- www.myadvicehub.com.au
- Peak Pinnacle Financial Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.peakpinnaclefinancial.com.au
- Ready Advice Pty Ltd
- Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.readyadvice.com.au
- Rolcom Capital Pty Ltd
- Corporate Authorised Representative of Focused Financial Advice Pty Ltd
- www.rolcom.com.au
- Smartmove Advice Pty Ltd
- Australian Financial Services Licensee
- www.smartmoveadvice.com.au
- Stronghold Advice Pty Ltd
- Corporate Authorised Representative of Smartmove Advice Pty Ltd
- www.strongholdadvice.com.au
- Superannuation Growth Direct Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.superannuationgrowthdirect.com.au
- Superannuation Growth Direct SC Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.superannuationgrowthdirect.com.au
- The Super Review Team Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.thesuperreviewteam.com.au
- Wealth 23 Dealer Group Services Pty Ltd
- Australian Financial Services Licensee
- www.wealth23dgs.com.au
- Wealthlabplus Pty Ltd
- Corporate Authorised Representative of MiPlan Advisory Pty Ltd
- www.wealthlab.com.au
- Wealthy & Wise Lifestyle Planning Pty Ltd
- Corporate Authorised Representative of Lifestyle Asset Management Pty Ltd
- www.wealthyandwise.com.au
Financial Dispute Legal supports ASIC’s efforts to crackdown on lead generators that mislead consumers, utilise high pressure tactics or provide financial services without a licence will risk contravening the law. If you have concerns with any advice you may have received from a lead generator or a company associated with a lead generator, we ask that you contact Financial Dispute Legal to discuss your circumstances and consider any rights to recover compensation on 1300 433 533 or enquiry@fdlegal.com.au.



